Friday, 29 July 2016

The New Markets Enjoy Descent Fashion Designs

There are certain fashion designs that surprise us and make us question whether they were inspired by a personal concept of fashion or designed in favor of a certain environment that shall be promoted in the coming 6 months. Long sleeve dresses, high necklines, long skirts with scarves, hats, and turbans that cover the head might merely be an idea inspired by the designer after a movie or a romantic novel, or they might also be a concept that carries out whole cultural and ethnic features imposed by markets and customers that enjoy remarkable purchasing force.


In all cases, the consumer is the first benefiter in general. Over the past years, podiums have been overshadowed with designs that are both decent and elegant with eastern inspirations that sometimes focus on rich fabrics and other times on ethnic prints and embroideries.


Designers expound that time has changed and the concept of attraction has changed with it and thus no longer concentrates on revealing body charms, as a matter of fact today attraction is based on intellect and culture. Although it seems as if the new concept flatters the East, and particularly the Arabian woman, but it succeeded in attracting women from all around the world regardless of their nationalities.


Ten years ago, Prominent Channel’s designer, Karl Lagerfeld said that fashion is part and parcel of people and all ongoing events around the world; pointing to the incidents taking place in Middle East. Years have passed and many collections were introduced by different designers who adopted and reflected the same “decent” spirit, however some of them only aimed at achieving financial profits by introducing typical and stereotyped attires that lacked uniqueness and did not fully respond to the demands of modern conservative women.


However, Valentino, which is partially owned by the Qatari firm “Mayhoola for Investments”, was the best in embodying the trend of decent fashion and in introducing designs that feature femininity as an equivalent concept of attraction. Obviously, the new fashion styles have served the Arab woman’s taste, as it showed that femininity doesn’t mean the revelation of body charms and body details.


Professor Reina Lewis, from London College of Fashion (LCF) implemented many researches in this field and discovered that decent designs were increasingly spreading among the young generation regardless of factors like religion, ethnicity, and nationality.


Lewis also found that young ladies are imposing their styles in the market, like the Duchesse of Cambridge Kate Middleton, who insisted from the beginning on waiving seduction and choosing a classic elegant style, including her wedding royal dress and attires she chose in her public official appearances.


Designers say that the success and self-esteem of the modern woman who doesn’t feel that she needs to reveal her body charms to fulfil her ambitions has encouraged them on adopting this style in their lines. They add that while woman in the past used to wear revealing attires to feel appreciated and attractive, the new generations insist on choosing comfortable and flexible clothes to wear.



The New Markets Enjoy Descent Fashion Designs

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