Apple Hikes Japan Price of iPhone by Nearly a 5th

Technology

July 1st, 6:15am

Asharq Al-Awsat

A woman walks past an Apple logo in front of an Apple store in Saint-Herblain near Nantes, France, September 16, 2021. REUTERS/Stephane Mahe/Files

Apple Inc has hiked by nearly a fifth the cost of its flagship iPhone phone in Japan, which is battling a weakening yen currency and rising inflation. The Cupertino, California-based manufacturer's entry level iPhone 13 now costs 117,800 yen ($870), Apple's website showed, compared to 99,800 yen previously. With the dollar up 18% against the yen year-to-date, the higher cost of the iPhone, which dominates Japan's smartphone market, comes as consumers' wallets are being squeezed by price hikes for daily necessities. Such widespread hikes are a change for most Japanese following years of stable prices for many products. Apple did not immediately respond to a request for comment.

from Asharq AL-awsat https://english.aawsat.com/home/article/3734391/apple-hikes-japan-price-iphone-nearly-5th